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In 1895, a young entrepreneur named Luigi Lavazza opened a small grocery store in Turin, Italy, selling haberdashery and supplies. He soon discovered that his coffee, roasted on site, became a bestseller, thanks to his subtle attention to detail and traditional Italian craftsmanship. More than 120 years later, the Lavazza brand is still synonymous with coffee quality, becoming a symbol of Italian excellence.
Years of experience and relentless attention to detail have made Lavazza the market leader in Italy, and with a presence in more than 60 countries around the world, the company is now also the world leader in coffee capsules. More than 20 million Lavazza coffee capsules are produced and consumed daily, as well as a full range of coffee blends and products for all tastes. In Italy and abroad, Lavazza has a reputation for being one step ahead of consumer trends.
Why did we love Lavazza Pienaroma so much?
LAVAZZA Pienaroma whole bean coffee is an exquisite blend of 100% Arabica with clear aromatic notes of figs and jasmine flowers. The word "Pienaroma" can be translated into Russian as something like "full and intense aroma." The manufacturer produces a blend of outstanding Arabica varieties from Central and South America. Thanks to the pure blend of Arabica beans from different countries of origin (including Brazil, Peru and Honduras), you get a pleasant coffee with amazingly beautiful crema and balanced medium caffeine content with gentle nutty and chocolate notes. The full aroma and flavor make this coffee ideal for preparing original Italian espresso, latte macchiato and cappuccino. As with all Lavazza roasted coffees, Pienaroma's beans are relatively dry and therefore suitable for all conventional coffee machines.
Italian coffee expert Lavazza selects the finest quality beans in exotic locations around the world and then prepares premium coffee blends that are ideal for use in professional espresso machines. This attention to detail is the secret to making the perfect drink in every cup.
And now the news came that the Italian manufacturer has decided to stop the production of the Lavazza Pienaroma brand. For some reason, there is no information about this on the company's website itself, but the leading international online stores have already received notifications about the withdrawal of goods from sale by December 2020, about which, for example, information can be found here. The question arose sharply, Pienaroma - what to replace? How can coffee gourmets get out of this situation?
There is an alternative to Lavazza Pienaroma!
For a long time the Lavazza brand had no analogues of dark roasted coffee with 100% Arabica, but now everything has changed. Meet the new Lavazza Gran Riserva Filtro. Dark roasted coffee with strong cocoa and caramel aromas. Has the characteristic texture of an almost melted brown sugar made with the expert quality only dark roasted coffee can have. The hand-selected and filtered beans are sourced from Arabica coffee farms in Brazil to bring you the perfect invigorating cup.
Of course, this cannot be said to be a complete analog for Pienaroma, but if you like dark roasted coffee and 100% Arabica, then Lavazza Gran Riserva Filtro may be exactly what you were looking for. Try a cup and see for yourself!