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Among the modern enterprises specializing in the production of coffee and coffee drinks, Illy (in Russian transcription - "Illy") occupies a special place. This is a whole coffee empire: illycaffè's interests include agriculture, production, storage and trade. And also - design, training, development of a chain of coffee shops, barista culture. Plus innovation, research, patent-backed inventions. And all this is subordinated to one leading goal. The head of the company, Andrea Illy, is convinced that the main thing in coffee is its quality.
Illy is an easily recognizable brand. A red, cheerful square with white italics is found on cans with natural coffee, bottles with a coffee drink, cups, coffee machines, numerous accessories and glasses. And of course, on the signs of the cafe. Although, according to Andrea Illy, there are not enough chain coffee houses yet - there are about three hundred of them. However, the coffee business should not complain about life. Illy cafes are located in excellent tourist spots, and the company trades in one hundred and forty countries of the world. And the turnover is significant - about 500 million euros.
The Illy art collection fascinates with its diversity. And it is no coincidence that the company is already the tenth partner of the Venice Biennale, a prestigious exhibition of world art. The company's design program is a special direction of its activity: it included many luxurious ideas. For example, collectible coffee cans are decorated with unique artwork specially made for Illy. Charming author's ideas were embodied in gift sets, glasses, coffee makers. Aesthetic solutions emphasize the uniqueness of the coffee itself, its wonderful characteristics.
To understand the corporate spirit and idea of Illy, one must start with the fact that it is a family company. Its head, Chairman of the Board of Directors Andrea Illy is the grandson of the founder Francesco (Ferenc) Illy. Beginning in 1933, the company began to establish itself in the market, giving preference to coffee (initially they also dealt with cocoa). The first automatic coffee machine was the handiwork of Francesco (this is how they began to call the native of Hungary who settled in Trieste in the Italian way).
The business has evolved along with the growth of the coffee industry. Ernesto Illy, the son of the founder of the company, was engaged in the expansion of the business, and also created a special laboratory, patented new inventions in this area. Now his daughter and sons are members of the Board of Directors of the company, graduates. Illycaffè CEO Andrea Illy is a chemist by training. In his opinion, the coffee industry has great prospects: unlike winemaking, this industry is still at the beginning.
Illycaffè is a company that is seriously concerned with environmental forecasts. It is taking steps to offset the negative effects of carbon emissions, and even plans to reduce them by 50 percent in ten years.
The modern consumer is discerning and spoiled: he expects real quality from every cup of espresso he drinks. Illy company undertakes to provide such pleasure. This is what the numerous projects carried out by the company since the beginning of the 90s of the last century are aimed at. The Board of Directors has its own concept of sustainable development.
The business works directly with coffee plantations, without the intermediary of an exchange. Collaboration with grain farms is considered the key to Illycaffè's success. One of the serious points: farmers raise the price of a quality product, and the company is ready to reckon with their demands. Illy has its own secrets of how to maintain an independent business without sacrificing its reputation for quality coffee.
University of coffee is the name of one of Illy's innovations. Here, not only the barista - the specialist in making coffee, will receive the highest qualifications. The university also aims to educate farmers in the laws and nuances of agricultural technology. This is essential due to the changing climatic conditions in their regions.
The Illy company has demonstrated that an exclusive taste is available not only to rich gourmets, but also to the mass consumer. Europeans and North Americans are getting better and better at the beverage made from beans. Any true connoisseur of Arabica can afford to buy illy coffee.
Analyzing the market, the manufacturer is interested not only in the volume of its supplies, but also in the age of espresso lovers. According to Andrea Illy, students, young people under 25 have started drinking more coffee in recent years, choosing this drink for their meetings. Therefore, the company plans to expand its own chain of coffee shops.
Illy is relevant for any method of making coffee. The company sells it in grains, ground, in pods and capsules. Packages differ in volume, but most importantly - in other important characteristics:
In Africa, illy coffee is grown in Ethiopia and Tanzania. In South and Central America - in Brazil, Guatemala,Nicaragua, Colombia, Costa Rica. Low-caffeine Arabica is sourced from El Salvador. In Asia, India is the main supplier.
Illy coffee, which consists of nine varieties of Arabica grown in different countries, has unique properties. The manufacturer suggests medium or dark roast. And Illy has decaf coffee. The line of coffee energy drinks is gaining more and more popularity - illy issimo: small bottles with labels reminiscent of different coffee flavors.
A rapidly growing segment of the coffee industry is capsule methods of preparing a drink. "Illy" does not lag behind here. They have the latest IperEspresso compatible with this type of coffee machine, as well as the classic illy nespresso capsules that are compatible with other brands. By the way, their own espresso machines are very good in design, look organic in vintage and high-tech styles.
Reviews of taste and aroma
The experts and consumers who describe Illy coffee often use the superlative: “delicious,” “the best,” “very cool,” “incredibly invigorating.” In the ratings of trading companies, where buyers participate in the vote, various samples of this product receive five out of five or ten out of ten. All types of products, including illy nespresso capsules and IperEspresso.
The latest technologies help not to lose aroma and quality during the declared shelf life of the product (and it is not less than two years). Illy coffee is packed in metal cans without oxygen, which interferes with its safety. The manufacturer recommends opening the sealed packaging slowly, allowing the nitrogen (used for preservation) to gradually come out without cotton. The intense aroma of Arabica, spreading immediately, testifies to its excellent quality.
The growing demand for silver jars with a red logo is noted on many trading floors around the world: people are ready to pay for a quality product. In the "Coffee House" you can buy illy coffee in capsules, beans and ground. Arabica from Brazil, Guatemala, Ethiopia is presented, as well as "illy blend" - a mixture of nine elite Arabica varieties. There is ground "Illy Espresso" with a low caffeine content. All variations find their fans thanks to the high standards of illycaffè.