
A coffee drink from the manufacturer J.J. Darboven is now known all over the world. All thanks to the excellent taste and high quality of roasting coffee beans. However, few people know how this business started. The history of Darboven creation is interesting with unexpected twists and fascinating facts. You can find out about it below.
The history of J.J. Darboven
This company dates back to 1866 in the German city of Hamburg. Its founder was Johann Joachim Darboven. At that time, coffee beans were sold fresh and unpackaged. The man had to fry them himself. Johan got the idea that this is not very convenient for people. So he decided to process the grain, pack it and sell it again.
His idea was so successful that after a few months he opened his own small production with one office in Hamburg. The company gradually expanded. By the beginning of the 20th century, it was already represented in several regions of Germany.
In 1909, the management of a small, growing company passed into the hands of Arthur and Kasan - the sons of Johan Darboven. Their first development was a product called Idee. Its distinctive feature was the roasting method. It was developed by a Hamburg chemist commissioned by Arthur Darboven. The uniqueness of this roasting method is that it promotes easier and faster absorption of the drink.
The Idee coffee brand became so popular that the brothers had to expand production. They produced hundreds of thousands of kilograms of their products a year. However, during the Second World War, things did not go so well.
Darboven's main factory was located in the Hammerbrook area. In 1943, he survived air raids and bombing. As a result, only ruins remained of the production buildings. Therefore, production was suspended.
This did not last long, because the employees did not suffer. Together, they were able to completely rebuild the factory and restore customer confidence.
Major dates in J.J. Darboven
The further development of the company is associated with several dates. They are marked by important events in the history of this brand.
- 1948 - Re-launch of the production of a product from green beans. The fact is that during the war the company could not afford to import these raw materials. But in the specified year, a currency reform took place, so the brothers again took up the family business.
- In 1966, the management of the company was in the hands of 4 generations of the family. During this period, the J.J. Darboven left Germany for the first time. It began to be produced in the Netherlands as well.
- 1970 marks a new acquisition. The company acquired the Eilles coffee brand.
- In 1980 J.J. Darboven has partnered with the Movenpick coffee firm. Currently, to try J.J. Darboven, you need to buy Movenpick or Eilles coffee.
- In 2000, the company became so large that its branches could be seen in 15 countries in Europe and Asia. At the same time, she began to produce n only coffee, but also tea.
The state of the Darboven company in our time
The owner and manager of the company is Albert Darboven. Under his leadership, the company has reached a turnover of tens and even hundreds of tons per year. It's hard to imagine how much it is in monetary terms.
For 150 years of its existence, the company managed to open 16 branches in 10 different countries of the world. The firm's influence became so great that J.J. Even subsidiaries produce Darboven. The most popular ones are the following:
- Alberto espresso
- Movenpick coffee
- Eilles gourmet
- Idee caffe crema
These firms have different names and additives. However, the main component is the same. These are classic toasted green coffee beans from Darboven.
Purchase J.J. Darboven is available in our store. For example, to buy Movenpick coffee, you just need to place an order on the website. The coffee is of very good quality. In addition, it comes in beautiful packaging, so it can be used as a gift.
Movenpick was founded in 1948. However, she started producing coffee only in 1963. Before that, the company was engaged in the restaurant business. At the moment, Movenpick coffee drink is one of the most popular in Switzerland. The company exports to most countries in Europe and Asia.
The coffee of this brand has a rich chocolate flavor. this is due to the special processing technique. Fresh green coffee beans are roasted very slowly. Therefore, they manage to absorb all the aroma and release healthy oils.
Thanks to the persistence of the founders of this company and their subsequent generations, people all over the world can enjoy such high-quality and delicious coffee. But the huge company was based on a common idea.