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"Lavazza Paradiso in tazza"
Italy is considered to be the world capital of coffee. It is not just a drink, it's a lifestyle, a bright and cheerful, stylish and temperamental. The legendary brand «Lavazza» is known not only in the sunny Mediterranean country, it is known and loved in 130 countries. For more than 120 years of original and delicious blend monosorta manufactured by the company are popular among millions of fans of natural high-quality coffee.
Luigi Lavazza - success and good luck go hand in hand with a dream and hard work
The founder of the family brand «Lavazza» always dreamed that his creation is not only profitable, but also was known in all corners of the globe. Resourceful energetic kid from the Monferrato was able to realize his dream. Today Lavazza coffee is the most traded commodity in Italy and widely popular abroad. Luigi always knew that his true calling is a business, but he could not find a niche. For several years, the future coffee tycoon was to find myself frequently changed jobs, to educate ourselves and finally saw his luck.
In 1984, Luigi bought an old grocery store called "Paissa e Olivero", this place is considered to be the starting point for the company known today Lavazza. Since 1985, an enterprising Italian successfully building the business. The shop sells spices, soap, olive oil and, of course, Lavazza is coffee. Just over five years, the company's staff has grown to 6 people, has established trade links around the city and beyond, there are always new customers. Store employees are engaged in retail and wholesale trade, working delivery service.
A new trend in the fashion of Italian coffee
For a small family business, this course of events is more than a success, but the lord Lavazza accustomed to constantly move forward, he wanted more. Please note that the most expensive product - coffee always enjoyed increased popularity, he decided to focus on it, and has not lost. At the company's founder was innate ability to mix different types of coffee. After experimenting with the proportions and roasting technologies Luigi made a revolution in the history of kofepitiya Italy - he began to sell various blends with unique flavors and intense aromas of magic. Prior to this, merchants offer their customers exclusively monosorta so Lavazza Coffee immediately had the Italians like.
Business began to thrive even more, the staff has grown steadily. The company was able to survive even in the time of World War I, that only managed units. In 1923 was invented innovative packaging and to increase the volume of coffee production began to use electric grinder, the geography of sales is rapidly expanding. In 1927 the company became an official joint-stock company under the name LuigiLavazza S.p.A. At the time the annual budget of the company was a fantastic sum - 1 500 000 lire.
Paradise in a coffee cup
Today the company is successfully managing the fourth generation of the legendary Italian dynasty. Contribution of the company, contributed to the world history of coffee is invaluable. The unique roasting technology, innovative packaging, family recipes and high-tech equipment allow the brand to occupy a leading position in the coffee market. As a landmark date it should be noted in 1979 - was then opened research center and a training center, which bear the name of the company founder. In 1990, it appears vending segment. Coffee machines, for which a special capsule used immediately began to be in great demand. Espresso Point Lavazza - this is the first line of today's popular capsule coffee machines. The "Laboratorio del caffè" (coffee Lab) constantly held sensory studies grains, perfected the production and packaging technology.
For Lavazza Europe became a second home, this brand is in the top 50 of the most recognizable and consumable products. Ukraine is no exception, there are also well-versed in coffee Lavazza and love. In our shop presented a wide range of original Italian coffee, the prices of which are very accessible. Choose!