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Very often on the packaging of premium coffee lavazza you see a logo with a picture of a green frog and «certified Rainforest Alliance» inscription. It becomes interesting, what does this mean? Are manufacturers imbued with a sincere love for the French and began to produce coffee with taste frogs legs? What do you mean? Absolutely did not! Rainforest Alliance mark means that the type of coffee lavazza fully complies with environmental standards and the principles of sustainable agriculture.
And here is the cutest frog is not just a symbol has been chosen (RFA), it is an indicator of the stability and health of the ecosystem. If amphibians begin to disappear from their places of residence, this suggests that the ecological balance of the area disturbed. The reasons could be:
- pollution of air, soil and water;
- destruction and cutting down of tropical forests;
- the depletion of the earth;
- uncontrolled use of chemicals;
- harmful effects of ultraviolet rays on the soil;
- climate change;
The mission of the International Tropical Alliance is the conservation and maintenance of today's species diversity, and ensuring good status of ecosystems.
Who are the Rainforest Alliance?
This is the first and largest non-profit organization that has developed a set of criteria for sustainable agriculture, sustainable forestry izemleispolzovaniya. RFA provides voluntary testing farmland, which are grown bananas, tea, cocoa and coffee beans.
The founder of the non-state alliance is Daniel Katz. The official date of the creation is the year 1987. The head office of the organization is located in New York, there are branch offices in 70 countries. Today, more than 160 million hectares of forest certified by an independent board of RFA. On plantations, authenticated employees alliance employs about 455,000 people.
For ordinary consumers, what are we, the inscription «certified Rainforest Alliance» means that the coffee is grown in an ecologically clean area in compliance with the rules of respect for nature and ecosystem. Get this quality mark is very difficult, this manufacturer must undergo thorough and lengthy checks in three directions.
- The principles of social justice.
- Environment protection.
- Economic performance.
Many companies are turning to the RFA with a request to carry out the certification, as have a "green label" quality is very prestigious.
Lavazza and Rainforest Alliance
Management company Lavazza for a long time supported the strategy for the use of ecological raw materials grown in accordance with the standards of RFA. In 2002, Lavazza coffee has received a unique opportunity to place some kinds of its products "frog". This was the result of a joint project to verify the plantation Colombia, Honduras, Peru, India, Brazil and Tanzania. Lavazza's focus on quality of green coffee, as well as the circumstances in which it was grown. In 2010 he started the second phase of the project.
The main objectives of the cooperation of the Italian brand, and Tropical World Alliance.
Improved Fertility and habitable land.
Raising living standards, economic and social development of coffee farmers.
Development and modernization of the agricultural sector of countries - exporters of coffee.
Buying coffee Lavazza Pienaroma, you can see on the packaging of "frog" quality label. The alliance appreciate that a high quality and pays vnimanieLavazza technology products processing. Coffee beans grown on plantations certified Rainforest Alliance, are also used for the production of:
- Lavazza Tierra -elitny blends based on three varieties of washed Arabica.
- Lavazza Selva Alta - premium monosort 100% Arabica beans from highland Peru.
- Lavazza Cereja Passita - 100% Brazilian Arabica, grown in the Cerrado region.
- Lavazza Tierra 4- Choice 100% arabica
- Lavazza Tierra 5 - 80% of the Brazilian Arabica and 20% Robusta South East Asia
Buy lavazza coffee, grain is cultivated in an area protected from the harmful effects of civilization, now you can have. In the online store presents Coffee brand coffee, which fully comply with the high requirements of Rainforest Alliance and have the corresponding certificate. Have questions? Call us - we will be happy to provide all the information you need.
