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History of success. JDE ( Jacobs Douwe Egberts)

History of success. JDE ( Jacobs Douwe Egberts)

Today coffee is gaining phenomenal popularity all over the world. This is confirmed by the emergence of specialized coffee shops and an increase in sales. Every morning, the enchanting scent is present not only in home kitchens, but also in many offices. According to statistics, more than 200 billion cups of this invigorating drink are drunk on the planet every year. A kind of cult of coffee connoisseurs has crystallized in the world, a real culture of coffee drinking has been formed, somewhat reminiscent of the famous tea ceremony. Over the millennia of use, a great variety of recipes for preparing a fragrant drink have been created - for all tastes of lovers. The companies engaged in the roasting of coffee beans are trying to meet the desires of consumers.

History of the company


The world leadership in the coffee trade category is held by highly specialized international corporations. These include Jacobs Douwe Egberts, which has been successfully operating in the coffee market for over 125 years, with its administrative center in Holland. It accounts for over 10% of the world's coffee and tea turnover. The company has branches in 140 countries and offers consumers all kinds of coffee brands for every taste. Instant and natural coffee brands Jacobs, L'OR, Moccona, Maxim and others are in high demand.


The Jacobs brand appeared in 1895 in Germany thanks to the entrepreneur Johann Jacobs, who opened his own shop selling coffee, cocoa, tea, and confectionery. This year is considered the beginning of the brand, although the trademark was formally registered in 1913. 21 years later, in Bremen, Germany, the company opened a large coffee roasting factory with three hundred employees. At the same time, they organized a regular supply of freshly roasted coffee beans to city outlets in corporate cars.

Production structure of the company


Since 1982, after a series of mergers and reorganizations, the Jacobs Douwe Egberts company was created in the Netherlands, which received the right to sell the Jacobs coffee brands. In the mid-2010s, the company ranked second in the world in terms of sales, second only to Nestlé. In general, these two manufacturers occupy 40% of the coffee market niche.

One of the strategic directions of the firm's work is JDE Professional, which specializes in organizing assistance to customers seeking to create their own profitable coffee business, which makes it possible to provide consumers with their favorite drink. The company undertakes to provide customers with:

  • high quality raw materials;
  • a set of reliable special equipment;
  • full service support;
  • a ready-made raw material consumption accounting system.

The company occupies a leading position in the coffee market in many European, Latin American countries, Australia. It owns its own product research and development center.

In our country, the company successfully interacts with various structures: coffee equipment is installed in offices, airports, train stations, cafes and fast food restaurants, in hotels, shopping centers, gas stations, on vehicles.

L'OR coffee

One of the best branded brands, distinguished by an exquisite intense taste and captivating aroma, appeared in 1992 in France and immediately won the favor of connoisseurs. In 2010, the new brand crossed the French borders, conquering the world with both coffee beans and L'OR Espresso capsules suitable for Nespresso® coffee machines. They are produced from selected varieties of Arabica from highland plantations.

Roasting green coffee beans is a complex and lengthy process that allows you to vary the color, strength and taste of the drink depending on the production conditions. It is this kind of processing that allows you to achieve the perfect quality of any kind of products manufactured by the company:

  • coffee beans of famous world brands;
  • instant drinks suitable for coffee machines;
  • natural ground coffee - nespresso LOR capsules;
  • instant coffee from freshly roasted beans;
  • freeze-dried drinks.

Each consumer chooses the blend that he likes best. Instant and freeze-dried coffees are easy to prepare while retaining the delicious, invigorating taste of a quality blend. The advantage of the product in granules is that it is stored better than ground.

You can buy L'OR coffee in our store coffeeynya.ua, making an order for it is very simple.

НЕСПРЕССО L'OR PROFONDO, НЕСПРЕССО L'OR ELEGANTE, НЕСПРЕССО L'OR FORZA, НЕСПРЕССО L'OR RISTRETTO, NESPRESSO L'OR PROFONDO, NESPRESSO L'OR ELEGANTE, NESPRESSO L'OR ELEGANTE, JACOBS ESPRESSO CLASSICO, JACOBS ESPRESSO INTENSO

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