COFFEE
TEA
CAPPUCCINO AND HOT CHOCOLATE
SWEETS
SYRUPS
TABLEWARE
RELATED PRODUCTS
GIFTS AND SOUVENIRS
Vienna's coffee traditions have played an important role in the historical outline of Austrian life. Nowadays, travelers all over the world know about the phenomenon of one of a kind Viennese coffee houses. For many townspeople, they have become a place of communication, relaxation and inspiration. Visitors here meet friends, make dates, share their ideas, read newspapers. Tourists are interested in inimitable architecture and special design, giving rise to a unique atmosphere of comfort. In the refined interior with high marble tables, chairs with curved backs, amazingly beautiful chandeliers, you can enjoy coffee served on silver trays with a glass of water for several hours and feel at ease. UNESCO deservedly included Viennese coffee houses in the list of cultural heritage.
Julius Meinl's long tradition
Julius Meinl Holding is a world famous luxury coffee brand and a leading tea producer in the HoReCa group. From the very opening in 1862 to the present day, for one and a half hundred years, the company has been a completely family business. Since that time, he has been called the representative of Viennese coffee culture thanks to the elegant presentation in the classic tradition, the excellent quality of an invigorating drink and first-class service.
Starting from a small grocery store selling roasted green coffee beans, Julius Meinl's firm opened a coffee roasting facility in the center of Vienna half a century later. The production process of the company was based on the principles:
- unprecedented product quality control;
- a creative approach to roasting coffee beans;
- reliability.
Representatives of the 5th generation of the Meinl family are still personally involved in the selection of beans and coffee tasting. The company's specialists regularly work on compiling new recipes for blends and blends, and improving technologies. In 1877, the success of the company was ensured by innovations in the technology of roasting coffee beans, thanks to which the product now has an impeccable natural aroma and no foreign taste.
And already in 1913 the company firmly took the leading position in the niche of coffee roasting through the use of invaluable experience, preservation of the traditions of Viennese culture, the application of new knowledge and the release of high-quality products.
Corporate logo
Julius Meinl's original coffee corporation trademark has been around for over 90 years. All packages of the company adorn the image of a Moorish boy with a cup of coffee. The Turkish fez on the head of a child symbolizes respect for the traditions of drinking coffee brought to Austria from the Ottoman Empire.
The urban legend says that as a result of the lifting of the siege of Vienna from the Ottoman army in 1863, the hero of this battle - merchant, diplomat and writer Yuri Franz Kulchitsky - received 300 bags of coffee beans in gratitude for his help. He opened the first city coffee shop "Under a Blue Bottle" and taught the Viennese how to drink an invigorating drink by inventing a recipe for Viennese coffee - with sugar, honey and milk.
On the instructions of Julius Meinl's son, in 1924, the artist J. Binder made the corporate logo, conveying the history of the emergence of the coffee tradition in Vienna in the image of a young Turkish drinker with a cup of coffee. The image was associated with the Austrian capital of the Baroque era.
The modern version of the emblem has appeared quite recently. Fashion celebrity designer Matteo Thun has revamped the classic brand, giving the three-dimensional shape to the main graphic detail - the red fez. Stylish design adorns each package, is repeated in the design of corporate tableware: glasses, cups, jugs. Now the mark is applied to all products of the company using the latest technologies.
Secrets of exquisite taste
It took exactly 100 years to create that unique taste and aroma of roasted coffee, which its admirers admire today. In 1962, for the centenary of the company, the Julius Meinl coffee blend was released, which revolutionized all the foundations in the field of roasting coffee beans. The mixture flawlessly combined fruity notes with a chocolate flavor, a delicate velvety aftertaste with a slight sourness. In 1980, coffee gourmets appreciated the new excellent President blend with a pleasant exotic astringency.
The company's success in the last decade has been the development of mixtures specifically for French-press devices that accelerate the preparation of a drink. The company pays attention to the production of decaf products. Now you can buy Julius Meinl coffee for all tastes - light, dark and medium roast. The blends combine 100% alpine Arabica beans with the addition of robusta from the best plantations in the world.
The high quality of branded products is ensured by a careful selection of environmentally friendly selected raw materials, which are purchased by experts in the growing area, taking into account strict requirements. Control is carried out at each stage of product release. You can buy Julius Meinl coffee in the specialized coffee shop coffeeynya.ua.
