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There are few people in the world who start their morning without a wonderful invigorating coffee. The exceptional taste and unique aroma of the seeds of this amazing plant, which are very demanding to the conditions of storage and manufacture, are transferred to the drink due to their impeccable processing, which is achieved only from trusted manufacturers. Among the numerous companies specializing in the production of fragrant invigorating beans, the Italian brand Illy occupies a prominent place, famous for the excellent quality and memorable impeccable taste of its products, which are now available to customers in 140 countries of the world. Coffee trees do not grow in Italy, but Italians are real professionals in the field of high-quality processing of beans. Illy is famous for its own innovations that allow it to preserve the amazing taste of the aromatic drink for years.
The history of the legendary brand
The family company, which is now run by the third generation of the dynasty, was founded in 1933 by the Austro-Hungarian soldier Francesco Illy, who was abandoned in Trieste, Italy after the First World War. Having got a job as a bartender in a small cafe, he became interested in the secrets of making coffee, began to study the patterns of roasting grains, to comprehend the secrets of making a fragrant invigorating drink.
After gaining experience and becoming a recognized professional in this field, Francesco decided to create his own business to produce the best coffee in the world. He named the company specializing in roasting, packaging and subsequent sale of high-quality coffee and cocoa beans “Illycafe's Coffee”. Later, the second product was abandoned, leaving only the priority product. Now you can buy original Illy coffee in our coffeeynya.
Innovative activities of the company
In 1934, the owner of the company received the first patent for an innovative method of sealing packages under pressure. This technology made it possible to transport grains over fairly long distances without losing their taste. At that time, modern storage methods had not yet appeared, and the first-class Illy coffee, which had undergone complex processing, during long-term transportation and storage, lost its excellent properties, in no way surpassing the usual economy-class drink.
In addition, Francesco Illy, who turned out to be a successful entrepreneur and talented innovator, decided to modernize his slow espresso machine, which he did not like. In 1935, a new automatic device called Illeta was patented. It was easy to use thanks to an advanced design that powered steam instead of the previous compressed air system. Thus, a method of making espresso was created, which won the recognition of lovers of a wonderful drink all over the world. In our country, Illy coffee beans can be bought in the online store coffeeynya.ua.
Family business
After the end of World War II, the management of the family business passed into the hands of the founder's son, Ernesto Illy. A graduate of the University of Bologna with a degree in chemistry, he mastered in practice many of his father's secrets of production. The brand began to gain popularity all over the world: it was bought in Europe, Asia, South America.
In 1947, the gifted scientist opened a research laboratory, which later played a leading role in the design of patents for the company's innovative products. This scientific organization has made many improvements to the company's range.
Ernesto Illy managed to significantly improve the mechanism of the coffee machine. In addition, he gave top priority to designing the right packaging. The company understood how important the impeccable storage of coffee beans is so that the taste and special aroma of the drink are not affected. Already in 1957, the company acquired a special plant producing packaging materials.
One of Ernesto's important innovations is the introduction of limited volume coffee packages into the production. The drink has become more accessible to customers, and its consumption is much more comfortable. The popular rounded container was developed, later bearing the Illy logo - a red square on a white background with the company name in hasty lines. Since 2003, ILLY has opened branded Italian-style cafes in 30 countries around the world.
Specialized University
In 2000, in Trieste, the company established the University of Coffee, the aim of which was to train the coffee industry specialists. More than 10 thousand people undergo advanced training there annually. They learn to grow elite varieties of aromatic grains, store and transport them correctly without losing their natural taste and smell. A special course is taken by employees of coffee houses - everyone who works with coffee at all stages of production, sales and marketing.
Departments of the university function in many countries of the world where life cannot be imagined without a cup of fragrant drink: in Brazil, China, Egypt, France, Germany, Great Britain. Coffee professionals invited to lecture in New YorkCoy International Culinary Academy.
Flawless production
The high quality of Illy's branded coffee is achieved thanks to the meticulous selection of the product, carried out by the company's specialists. Coffee beans are purchased not on trading floors, but directly from the places of cultivation from Brazilian, Guatemalan, Ethiopian, Colombian producers. Hand picking the product ensures that there are no low-grade raw materials. The base variety of the proprietary blend is the Brazilian brand Santos. The farmers who cultivate the perfect coffee receive the Brazil Award from the firm.
At the production site in Trieste, raw materials are analyzed in detail using modern methods, and in 1988 the company received a patent for a device for sorting raw materials that removes defective grains so as not to ruin the entire batch of goods. Each grain undergoes a control procedure consisting of 114 stages. Particularly high demands are made on roasting, which reveals the original taste and aroma of the drink and is a painstaking and complex process.
Illy is a unique company, the only coffee house to receive two quality certificates. Now it employs over 1200 workers. The company has an annual profit of approximately 460 million euros.
