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History of success. Blasercafe

History of success. Blasercafe
History of success. Blasercafe


Nowadays, most of the world's inhabitants begin their morning with a cup of natural coffee, which has spread throughout the world thanks to its inimitable taste and delicious aroma. The history of this invigorating drink goes back millennia, during which the taste of the drink improved, the technologies of growing, roasting and making coffee beans developed and improved. The famous world companies producing luxury coffee have learned how to get the perfect bouquet of a tonic drink. These include the Swiss company Blaser café, which offers customers a huge variety of coffee blends that can satisfy any, most discerning consumer. Now you can buy Blasercafe coffee in our Coffeeynya online store.

Corporation history


The famous Swiss family company was founded in 1922 by Walter Blaser. From the day of its creation to the present day, the brand belongs to one surname, now the corporation is headed by a representative of the fourth generation. At first, it was a tiny coffee shop in Zurich with a steady profit. This allowed the owner to move to Bern and open a representative office of his own company organized by him, which included a coffee roasting shop and a store for the sale of finished products. In the 1930s and 1940s, approximately 100 commercial agents of the firm sold coffee on a door-to-door basis.

A successful tactical find was the organization of the purchase of green coffee beans directly from the plantations and the purchase of the country's first equipment for automatic coffee roasting. This made it possible to improve the consistently high quality and taste of the products. At the end of the 40s, the company began to cooperate with the HoReCa hotel and restaurant business, specializing in the sale and consumption at the place of manufacture. In the middle of the twentieth century, the company grew rapidly, going beyond the borders of Switzerland, starting in the UK and New York. She now owns 20 large distribution companies on all continents offering Blasercafe coffee.


Now the Blaser Cafe company, in addition to the production of various coffee blends, offers to prepare a drink in coffee machines of its own production, which are available in use and provide a variety of modern preparation programs according to different recipes.

Secret of success

The quality of Blasercafe coffee and the variety of product range directly depend on the region of cultivation, soil characteristics, weather conditions. The corporation's specialists strictly control the quality of products in accordance with high world-class requirements. Each batch of products is checked for compliance with the category of roast and flavor characteristics of the variety.

Rigorous calculation allows processing only that volume of raw materials that will be packed immediately after frying. Therefore, the oldest European coffee supplier regularly checks the manufacturer's certificates at all stages of the supply of green coffee. The company imports raw materials from 37 countries, which include popular countries that supply coffee beans: Colombia, Ethiopia, Indonesia, Kenya, Brazil.

Blasercafe coffee aficionados appreciate the fresh roast of the beans, which retains the unique aroma and intensity of unrivaled taste. On contact with air, coffee quickly loses its characteristic smell and strength. The company's specialists have dealt with this problem with the help of long-term packaging of freshly roasted grains.

In 1963, a method of transporting and storing coffee in impervious bags with a special lock was patented. In such a container without air access, all the unique properties of the roasted beans were preserved for a long time, and a valve with a limited outlet made it possible to eliminate unstable essential substances emitted by freshly roasted coffee beans without violating the impermeability of the sealed package.

Product range

The Blaser Cafe product line includes not only blends of coffee (blends), but also the best single varieties. The company is especially proud of the category of pure varieties, to which the famous Columbia, Ethiopia Sidamo, and the unusual Robusta Java Katakan belong.

Elite coffee bouquets contain up to 12 varieties of beans, meticulously combined by professionals. Each blend has an exquisite and unique taste and aroma tailored to the wishes of consumers, including a decaf bouquet.

A blend of the selected Blaser Gold line, which is a revived tradition of Viennese coffee culture, consists of 100% Arabica, the cultivation of which can be traced back to the plantation where it was grown. The beans from this blend are roasted carefully and slowly, with a uniform intensity.

Ballerina's bouquet is light and airy with bright fruity notes of tropical citrus and caramel, leaving a rich aftertaste. Fans of this blend prefer to drink coffee in the morning, softening the acid with cream.

One of the most popular bouquets, Lilla e Rose, combines selected Arabica varieties with premium Java robusta. A spectacular blend of intense roasts is often acceptedtakes part in barista competitions. The blend has noticeable piquant fruity and floral notes with vanilla and nutty aftertaste.

Now you can buy Blasercafe coffee in our Coffeeynya.ua.

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