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Two thirds of the world's population start their day with a cup of coffee. This fragrant life-giving drink, which has become an integral part of our life, has passed a long and difficult path to gaining global popularity. Over the centuries, people in different countries have created new recipes for making coffee, improving its taste and health benefits. The famous company J.J. is considered the leader in the German premium coffee market. Darboven. Modern European companies specializing in the production of an invigorating drink, in accordance with international standards, pay increased attention not only to roasting technologies, but also to the preparation of a variety of rich coffee blends.
Company establishment
The foundation for the high success of the steadily progressing German company J.J. Darboven is based on its own officially patented coffee roasting technology. The firm owns a whole group of brands that have occupied a leading position in the list of imported goods for half a century. Without this company, the difficult history of coffee production in Europe would be incomplete.
In 2016, the company celebrated a major date - the 150th anniversary of its foundation. This is facilitated by the organization's credo: strict adherence to the rules of luxury business, the massive introduction of modern technologies and technical capabilities, maintaining a high level of product quality, following the traditions of the policy of flexibility in relation to consumers and partners.
It all started in 1866 in the port of Hamburg, where an enterprising young man Joachim Dorboven mastered the art of making coffee in detail and opened a small shop selling the best varieties of beans. He preferred Arabica and Robusta. The owner himself watched the roasting of each batch of beans, even as production expanded and the volume of orders increased. The high quality of the products was appreciated by all the surrounding lovers of the aromatic drink. The coffee business has become the meaning and purpose of the young entrepreneur's life thanks to his unlimited dedication to his work.
Development of the company
Later, he came up with a way to deliver coffee beans to other cities, previously heat-treated and packaged in small packages. All consumers liked the idea. In 1909, when the management of the company passed to the sons of the founder, it was a fairly popular company far outside the city. In 1915, the Idee brand was created, for which a unique technology for roasting coffee beans was developed at the request of one of the co-owners at the Hamburg Institute of Hygiene. This processing allowed them to be easily absorbed in the human body without side effects.
Subsequently, in 1927, J.J. Darboven managed to obtain a patent for its newest original technological processes for roasting coffee beans and built its successful production on this. Today, the original product of one of the renowned Movenpick coffee brands can be purchased at the Coffeeynya online store.
During the Second World War, due to interruptions in the supply of green coffee beans, the company launched the production of a coffee drink, the recipe for which was created much earlier. Chicory, sugar beet and sorghum were added to natural grains.
The bombing of the Hamburg region in 1943 destroyed the company's plant, but after the end of hostilities, the surviving personnel began to revive production. The economic reform of 1948 allowed green coffee to be imported again, and the firm began to rise from the ashes at a record pace.
For the centenary in 1966 J.J. Run by the fourth generation of the Darboven family, Darboven has gone international with a subsidiary in the Netherlands. The following decades became the years of rapid development of the company. The coffee was sold in all German retail chains, a new beverage production plant was built, and several companies merged.
In 1980, a cooperation agreement was signed with the Swiss company Mövenpick, and the production of Movenpick coffee began. In the future, the company continued to improve the quality of products, purchasing grain directly from plantations and meticulously controlling the condition of raw materials. In the 2000s, the J.J. Darboven continued to expand, making it the largest coffee group in Germany. Today, the world famous manufacturer offers customers dozens of brands of coffee and tea, available in Europe, America and Asia. Now you can buy Movenpick coffee, one of the best brands of the company, in our coffee shop.
Movenpick brand
Branded blends (blends of different types of coffee) J.J. Darboven remain out of competition not only on the German, but also on the European market. The company's specialists follow the ancient customs of processing coffee beans. By combining raw materials from different regions, they get an inimitable taste of a mixture suitable for preparing any type of drink: cappuccino, espresso, macchiato.
The luxury products of the famous Swiss brand use a subtle blend of classic Arabica, conquering uniqueimmense fragrance and memorable taste. Selected certified grains come from ecologically clean highland plantations. Thanks to patented technologies, consumers get a delicate velvety taste of the drink. You can taste it if you buy Movenpick coffee in our store.
