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Yes, China is a country of tea. But coffee also grows here. Although let's compare: the Vietnamese export more than 1.65 million tons of coffee, and the Chinese - 120 thousand tons. Obviously - an order of magnitude less. But such a ratio is not surprising: interest in the industrial production of coffee beans appeared in China only at the end of the 20th century. For the Celestial Empire, a country with an ancient history, coffee is a relatively new product. An interesting situation is observed in the 21st century: 2 cups of coffee per year accounted for the average Chinese at the beginning of the century, but now China is 15 times ahead of other countries in terms of growth in consumption of this drink.
Fashion for coffee
Indeed, if you grow the best tea in the world, then why chase coffee? For more than a century, this plant has not been considered an important crop in the country's agriculture. Moreover, the local population is not used to drinking coffee, and it is expensive for the Chinese. This product was perceived as an expensive and unusual gift. There was no tradition that Europeans had long ago established: to buy coffee beans and make your favorite drink at home.
What has been happening in China in recent years has been called the "coffee boom." If the global growth in coffee consumption in the world does not exceed 2%, then among the Chinese this figure is growing annually by 20%.
There are several reasons that gave impetus to the commercialization of the industry. In particular, Starbucks has undertaken to introduce the Chinese to modern coffee houses. The fashion for "Western" habits is more characteristic of young people and the growing middle class. Experts note that the new lifestyle is popular among urban residents - women and men. The development of the coffee industry in China is called “very promising”.
The American chain Starbucks, having successfully worked in the Chinese market for about 20 years, has a real competitor in the face of a new local company, Luckin Coffee, founded in 2017 in Beijing. Over the past few years, there has been an economic struggle between them for a leading role in the sale of coffee in chain stores and coffee houses in China. The Chinese, in a sense, are trying to defend "theirs".
Export and import
The USA is one of the main importers interested in buying coffee beans from the Middle Kingdom. Several European companies from Germany, France, Belgium are among the major buyers. Their wholesale purchases are not aimed at branding Chinese products, but at obtaining raw materials for further processing (for example, for instant coffee). China's export revenue is estimated at US $ 240 million.
It is often mentioned that coffee is not grown in China for domestic consumption: products from other countries are sold in stores and coffee houses. China buys coffee from Vietnam, Indonesia, the USA, Brazil, Colombia and other countries. And yet, China is one of the world's exporters of coffee beans (at least at least 20 in the overall ranking).
Curiously, in a Chinese coffee shop you can buy coffee for an average of $ 5. A cup will cost about the same as a good lunch or a monthly Internet tariff. And this is in a country that independently grows this crop! However, the high price is not a brake on the development of chain cafes: visitors appreciate fast professional service, innovation and are interested in foreign brands. The cozy atmosphere of the coffee house, competent service aimed at the preferences of the Chinese also do their job. Businessmen interested in promoting in the Chinese coffee segment carefully study the tastes of the local consumer. The habit of instant coffee (mostly made from robusta) is giving way to an interest in Specialty coffee - high quality Arabica. Here, the Chinese have their own passions, a special taste for fermentation and the organic merits of the product.
The special promise of the Chinese coffee industry is associated with modern food delivery services. The Chinese are actively using mobile apps, and the country has a growing number of active users of the Starbucks app. Nestle, Lavazza, ILLY and other well-known companies entered the Chinese market. According to experts, China's income from the coffee industry reaches $ 9,000 million a year. In 2021, it will increase by 5 million. And grain exports are unlikely to exceed imports.
Yunnan province
More than 90 percent of Chinese coffee comes from the southern province of Yunnan. It shares borders with Vietnam, Myanmar and Laos. This southwestern region with a population of about 50 million is known for its developed agriculture. The tropical climate allows for a good harvest of various crops, from tea and rice to fruits and flowers. In a mountainous area with fertile soils, coffee plantations have taken root perfectly.
Over the past two decades, the agronomic skills necessary for the cultivation of Arabica have increased, and the peasants have been able to obtain a product of decent quality. The variety of trees cultivated in the province is suitable for medium heights, disease resistant. The "wet" way of processing the harvested fruit gives a good result. Significant contribution to the development of the industry outsideif foreign investors.
The taste of local coffee is considered soft and sweet, with hints of fruits and nuts. But it is not easy for him to reach consumers in pure form. Firms buy raw materials for processing, the end product is not identified as "made in China." The exception is the Hogood company, which sells roasted coffee beans, ground and instant.
Both tea and coffee
Of course, expanding your knowledge of coffee and tea is important not only in theory. It is even more interesting to taste drinks from exotic countries and use original recipes. Without long trips (and without even leaving home), you can feel the taste and aroma of the tropics and subtropics. For a long time, people value "colonial goods" as a pleasant gift. A great advantage of the coffeeynya.ua, an online store with a good reputation: the buyer receives goods from well-known manufacturers at an affordable price. In the catalog, it is easy to choose and buy coffee and tea of those varieties that have become familiar and loved, as well as to get acquainted with new brands.
